Proof

Stories that lead with outcomes.

Real cards you can scan. Client cases replace studio samples as they ship. No empty slots.

  • Offer: Audit + Revise
  • Channels: site
  • Timeframe: sample
  • Outcome: one clear offer + revised homepage pack

Offer clarity, revised pack

An indie SaaS site saying too much at once. Audit cut it to one offer line, a prioritized fix list, and a revised pack ready for one review round.

Sample

Before / after copy

Before

Too many promises

After

One offer line

  • Offer: Audit
  • Channels: site + email
  • Timeframe: sample
  • Outcome: offer line + 5-8 asset rewrites

Channel pack sample

What a finished Audit pack feels like: offer line, key copy block, and a tight set of rewrites across the channels that matter.

Sample

Pack spread

01
Offer line Homepage hero rewrite
02
Key copy Pricing + proof block
03–08
Assets Site + email rewrites
  • Offer: Monthly
  • Channels: primary channel
  • Timeframe: sample month
  • Outcome: tracked CTR / CVR vs baseline

Weekly scorecard sample

A one-pager on what moved: delivery SLA, engagement, and conversion vs baseline. Built for operators, not award juries.

Sample

Scorecard crop

Weekly read Sample month
100%
on time
+18%
vs baseline
+9%
vs baseline
Drivers: subject line · offer clarity · CTA placement (labeled sample)
Start with an Audit